Coldwell Banker Previews International

Coldwell Banker, the leader in luxury home sales, stands alone in the luxury market! Some of our latest statistics include:

• Coldwell Banker Previews International property specialists participated in nearly 11,971 transaction sides of homes priced at $1 million or more with a total sales volume of $22 billion in a single year.
• The average sales price for luxury home transaction listed and /or sold by the Coldwell Banker Previews International® program was $1.84 million.
• The highest priced, recently sold home was $28 million.
• On average, Previews® handles $76.7 million in luxury homes sales every day.

Give us the chance to earn our reputation all over again with YOU!

Marketing the World's Most Magnificent Estates since 1933

Founded in California, the Previews company pioneered the sophisticated international approach to marketing high-end properties. For seven decades, Previews has represented an impressive array of the world's most fabulous real estate.

Impeccable Expertise

Previews International represents the highest level of knowledge, experience and discretion in the specialized art of selling exceptional properties. By choosing our company, you receive the full personal services of a discerning estate specialist who is gifted at highlighting your properties most desirable features and orchestrating a range of powerful resources to bring your estate to the attention of prime potential buyers. This level of expertise also gives you assurances in another critical area: pricing credibility. Because a property like yours is beyond compare, only an organization with extensive experience in exceptional real estate is equipped to help you determine its market value accurately. In this arena, Previews is unequalled.

Custom Marketing Strategy

Your Previews representative will integrate sophisticated estate-marketing tools in a custom plan designed to most effectively showcase your property - from persuasive electronic presentations to selective print exposure.

The marketing of exceptional real estate is an art. Coldwell Banker Previews has practiced and perfected it for decades. Today, we're known for the world's most sophisticated and powerful luxury marketing program - and honored to be the real estate company of choice for over 50% of all estate properties in the United States.

Your luxury marketing plan may include, marketing in the following publications:

Unique Homes is the most widely respected and read international publication for the luxury home market. The Coldwell Banker PREVIEWS magazine is the Coldwell Banker specific publication, filled with luxury properties that are listed with the international leader in luxury homes – Coldwell Banker! Local publications targeting the affluent population as well as distribution to key locations have the potential to place your home in front of the population with the desire and ability to own your special property! Your Previews specialist can work out a marketing plan that fits your unique property!

Additionally, professional in-home marketing materials may include two-sided or four-page, laminated marketing materials such as these.

Specifically targeting those area buyers having the desire and ability to purchase your home, via targeted marketing, we will bring your home to theirs, utilizing announcement pieces such as these oversized, laminated postcards, which are unparalleled in our market with respect to quality and appearance.

Your special property deserves the best...trust our nine decades of luxury marketing expertise to guide you to success!